TL;DR: Posts beyond the principal’s account should involve all staff and students. Involve all staff when creating posts for social media. Share curriculum information so stakeholders understand what is going on at school. Coordinate with coaches and club sponsors to ensure all groups are being represented equally on social media. Get students involved with sharing news on social media. If … Read More
3 Tips for Communicating on Social Media
TL;DR: Strong communication and the use of social media establishes and strengthens relationships within the community. Tips for communicating on social media include building school social capital, activating the administrative team, and giving voice and choice. Tip #1 for Communicating on Social Media: Build School Social Capital The purpose of strong communication and the use of social media is to … Read More
Time to Go Live
TL;DR: Go live to communicate with stakeholders by matching the platform of your audience, having a plan, and promoting your event. Promote your event by sharing what the topic is and who the guests are. Share a live teaser shortly before the event begins to engage your audience. Be Available for Questions – Go Live It is important for school … Read More
Posting in a Pandemic
TL;DR: Positivity is important when communicating with families; however, in order to stay authentic, one should not be excessively positive. Tell the whole story, be honest and vulnerable, and prepare for a two-way dialogue when communicating with stakeholders. Posting in a Pandemic: Excessive Positivity Isn’t Always Authentic Leaders inspire vision and confidence in their organization, and schools are no different. … Read More
School Communication: Posting a Clear Message
TL;DR: Crafting a clear message is key when communicating with stakeholders. Be inclusive with your message and consider families of all backgrounds. Post your message on multiple platforms to ensure it is being received. Host live sessions to engage with stakeholders and be available to answer questions. You may have started the year in remote learning, in-person learning, in a … Read More