Posts Beyond the Principal’s Account

Teach Better TeamBlog, Connect Better

TL;DR: Posts beyond the principal’s account should involve all staff and students. Involve all staff when creating posts for social media. Share curriculum information so stakeholders understand what is going on at school. Coordinate with coaches and club sponsors to ensure all groups are being represented equally on social media. Get students involved with sharing news on social media. If … Read More

Posting in a Pandemic

Teach Better TeamBlog, Connect Better, Lead Better

TL;DR: Positivity is important when communicating with families; however, in order to stay authentic, one should not be excessively positive. Tell the whole story, be honest and vulnerable, and prepare for a two-way dialogue when communicating with stakeholders. Posting in a Pandemic: Excessive Positivity Isn’t Always Authentic Leaders inspire vision and confidence in their organization, and schools are no different. … Read More