In this insightful episode of Leaning Into Leadership, I’m joined by Dr. Shailendra Jain and Dr. Shalini Jain, two accomplished academics and thought leaders in the fields of marketing, business ethics, and corporate responsibility. Together, they explore a topic every leader dreads but must be prepared for: managing brand transgressions.

Drawing on their expertise and research, the Drs. Jain share lessons from their new book on brand transgressions, unpacking high-profile cases like Boeing and Tylenol to reveal what leaders can learn about navigating crises. We discuss how leaders can approach transgressions with transparency, accountability, and a focus on restoring trust.

This episode is a must-listen for anyone in leadership—whether you’re in education, business, or nonprofit work—looking to prepare for the unexpected and lead with integrity when challenges arise.